How to Profit From Apple's Next Big Move

By Jeff Brown

Thursday, September 16, 2021

Editor's note: Regular Empire Financial Daily readers are familiar with our friend and colleague Jeff Brown over at Brownstone Research...

He's one of the most sought-after tech investment experts in the world. And for the next few days, we're turning things over to him to share the details about a once-in-a-decade opportunity to profit with the insiders. Here's Jeff...

It was January 2007...

Wearing his signature jeans and black turtleneck, Apple (AAPL) co-founder Steve Jobs walked on stage in front of a crowded audience. It was Apple's 2007 MacWorld conference.

Addressing the audience, Jobs said he was going to reveal a "revolutionary and magical product that is literally five years ahead of any other mobile phone." That device was – of course – the original iPhone.

The iPhone went on sale in June of that year. In the first weekend alone, as many as 700,000 iPhones were sold to eager customers. By the end of 2007, 1.4 million iPhones had been put into the hands of buyers. Time declared it the invention of the year.

In hindsight, it's easy to recognize the significance of this event. The iPhone is arguably the most iconic consumer electronics product in history. Today, 47% of all smartphone users in the United States use an Apple iPhone. And it is the iPhone – more than any other Apple product – that is chiefly responsible for Apple becoming one of the most valuable public companies in the world with a market capitalization above $2 trillion.

And, of course, investors in Apple have made an incredible return. Any investor who bought shares in Apple the month that Jobs revealed the original iPhone is now sitting on returns in excess of 5,000%.

But investing in Apple was not the only way to gain exposure to the revolutionary trends that the iPhone unlocked. The iPhone's incredible success had "knock-on" effects for other technology products and services.

In fact, Apple kickstarted a number of major tech trends that have made people rich...

A perfect illustration of Apple's influence is the App Store...

While Apple didn't invent the concept, the richness of its platform popularized many services that we enjoy today. From its launch in 2008 with a mere 500 apps, the App Store has grown to more than 2.2 million apps to date.

One company that benefited from this new "mobile-first" trend is Zynga (ZNGA). Zynga was founded in April 2007, only a few months after the reveal of the original iPhone. Most of us probably know Zynga as the company behind the popular mobile game "Words with Friends."

Today, the company is one of the top mobile gaming companies in the world. During its Series A round in January 2008, Zynga was valued at just $17 million. As of this writing, as a public company, Zynga boasts an enterprise valuation of $8.3 billion. That represents a return of 48,700% for private investors who have held on since the Series A round.

Or consider Facebook (FB). You might not think of Facebook as a company that benefited from the creation of the iPhone. But you may be surprised to learn 79% of Facebook users interact with Facebook products exclusively through their mobile phones. And 75% of Facebook's traffic and revenue comes from mobile phones.

Were it not for the iPhone – and the subsequent smartphones it inspired – Facebook would be a fraction of the company it is today.

Likewise, half of all users of Spotify (SPOT) – the popular music streaming service – are "mobile only." And 25% of all Amazon (AMZN) Prime orders originate from its mobile app.

In fact, many other popular companies have benefited as a result of the iPhone's success – think big names like Netflix (NFLX), Twitter (TWTR), Uber (UBER), and Lyft (LYFT), LinkedIn, Waze, WhatsApp, and Instagram.

I'd be willing to bet that anyone using an iPhone is using at least one of these services – probably several of them. Each of those businesses is worth billions of dollars. Some are worth hundreds of billions.

Mobile devices like the iPhone (combined with 4G mobile bandwidth) made all of these companies what they are today. Needless to say, this presented some of the best investing opportunities of the past decade.

And Apple's influence doesn't stop there...

Just like with its App Store, Apple's success creates a ripple effect for new technologies, bringing them to mainstream attention. And with the release of its 5G-enabled iPhone last year, for example, we're seeing a wave of companies benefit as a result.

For example, the success of Apple's 5G iPhone (among other devices) cascades down to the manufacturers – like semiconductor companies – as well as companies building new apps using 5G technology.

In fact, we've profited off of several of Apple's suppliers in my research services. We're currently up 53% on one key Apple supplier, and we're up 47% and 118% on other manufacturing companies benefiting from Apple's influence. That's one reason why whenever Apple makes a big move, we make sure to pay attention.

And that's the important message I have for readers today...

It's time to get ready.

I see a situation unfolding with Apple that will lead to the next round of knock-on effects... and the next big opportunity for us to profit.

You see, Apple just revealed its next big launch. And I believe as much as $12.3 trillion could be at stake as this new trend takes hold.

That's why on Wednesday, September 22, at 8 p.m. Eastern time, I'm going live to share the details on Apple's big announcement – and what's coming next. As I'll explain during this free event, this is a potentially life-changing opportunity... And right now is the perfect time for investors to get in position...

So if you'd like to tune in and learn the latest, be sure to RSVP here.


Jeff Brown
September 16, 2021

Whitney Tilson

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About Berna

Berna Barshay is editor of Empire Financial Daily and a contributing editor to the Empire Stock Investor and Empire Investment Report newsletters.

She graduated cum laude from Princeton University and earned her MBA from Harvard Business School in 1997.

Following her graduation, Barshay spent 20 years on Wall Street. She began her career in equity derivatives at Goldman Sachs and later worked as a buy-side equity analyst at Sanford Bernstein, where she covered global consumer cyclicals and conglomerates.

Later, Barshay spent five years working as a portfolio manager of the Ingleside Select Fund, a long/short fund with a focus on value and event-driven stocks. She later was a portfolio manager at Swiss Re, where she managed the Consumer long/short book on the equity proprietary trading desk.

She has additional experience as a buy-side analyst at several long/short hedge funds – including Sky Zone Capital, Metropolitan Capital, Buckingham Capital, and LaGrange Capital – where she primarily covered consumer and technology, media, and Internet stocks in the U.S. and Europe, with some additional work in financials and energy.

Barshay is a fashion enthusiast, a pop culture addict, obsessive indoor cycler, and prolific social media user. She currently lives in New York with her husband, daughter, and three dogs.